Nowadays, the demand on mobile phone has been skyrocketing as mobile phone was not only for lifestyle but also to ensure self-security. Mobile phone coverage are now getting huge and huge in Malaysia. Until now, there are up to 4 mobile network company such as Celcom, Maxis, DiGi and u-Mobile. With it’s cheapest rate of call, sms, mms and 3g, it at the same time are helping to increase the demand on mobile phone. In Malaysia, 2 of the most rated or popular brand of mobilephone are NOKIA and SONY ERICSON. Both of this mobile phone company have it’s own differences that are eventually making them 5 stars rated in the chart of most popular mobile phone’s brand in Malaysia.
NOKIA company with their slogan, “connecting people” , are very well known all around the world with its toughness, luxurious and elegant design. Nokia’s head office which are located by the Gulf of Finland in Keilaniemi, Espoo are the workplace of more than 1,000 NOKIA employees that are ready to create a changes in the design and speciality on their product. We can find NOKIA suppliers at everywhere, Asia Pacific, Europe, Latin America, Middle East, North America and Africa. In the opposite, SONY ERICSON are well known because it’s advantages in it’s sound engine or chipset, it’s totally a trendy phone for those out there who are up to music lifestyle, thus, it’s stylo design are making it popular amongst those who love art and design. But compared to NOKIA, it only supplies its products in Americas, Europe, Middle East, China and Asia Pacific.
In bargaining power of customers, between this two gigantic company I can only said that both of them are less equal. NOKIA is popular for its elegant design, therefore, its just so incredibly popular amongst the businessmen. NOKIA Nseries would be their best of choice and for those who would like to own a cheaper one, there are also available model for example series60. NOKIA series60 is cheap and affordable by everyone, with its simple design and normal need such as camera and 256k color screen. That is much less about NOKIA, and for SONY ERICSON, it is slightly different from NOKIA, it’s target are more to youngster who loves to walk with style and refuse to walk without music playing right through their ears, and well of course everyone knows it, the SONY ERICSON WALKMAN Wi-series. But instead of music, SONY ERICSON also provide it’s fans out there who just love taking picture with their SONY ERICSON CYBER-SHOT series, which their latest model is with 7.1 megapixels camera which have the same pixels with an original camera.
Have you ever buy a NOKIA or SONY ERICSON mobile phone but with a pirate software inside? It looks just the same as the original but the truth is it is not original, and this kind of phone is flooding our country. It is sale with the cheapest price but with zero quality. This is a kind of threat of substitute product that are currently becoming a red alert to us. Seek for the original sticker behind the battery pack of your mobile phone to know either it is original or not. User should be aware that cheapest price meant nothing when it is not original because most of the user experiences worst nightmare when using them, and there are also happen that the mobile phone explode unexpectedly .That is the imposter cases, then this is about kind of new entrants are a new brand of mobile phone such as i-mobile, CSL and NOKLA. Still for me, this kind of threat brings no effect to NOKIA and SONY ERICSON selling chart which keep on increasing for this whole year. Just bring out any latest brand and compared it to these two veteran mobile phone company, they will just be slandering their white sheep away.
As a conclusion, I would like to conclude that despite having a differences, these two company are still becoming a rival in an inner way, non-stop update and new design of mobile phone are crashing out their outlet from all over places. Each of it have it’s own ability in the eyes of their fan that continues on supporting them from years over years since they are being established. These two company will never perish in the eyes of the world for their brilliant ideas in making communication blend well with the modern lifestyle of all people all around the globe.
COMPARISON BETWEEN NOKIA & SONY ERICSON USING FIVE PORTER FORCES
| NOKIA | FIVE PORTER FORCES | SONY ERICSON |
| ASIA PACIFIC, LATIN AMERICA, EUROPE, NORTH AMERICA, AFRICA & MIDDLE EAST. | BARGAINING POWER OF SUPPLIERS | ASIA PACIFIC, CHINA, AMERICAS, EUROPE, MIDDLE EAST. |
| POPULAR AMONGST BUSINESSMEN AND CAREER PEOPLE | BARGAINING POWER OF CUSTOMERS | POPULAR AMONGST YOUNGSTER, ARTISTS AND STUDENT; MUSIC LOVERS |
| IMPOSTER MODEL ;NON-ORIGINAL MATERIAL & SOFTWARE | THREAT OF NEW ENTRANTS | IMPOSTER MODEL ;NON-ORIGINAL MATERIAL & SOFTWARE |
| I-MOBILE, CSL & NOKLA | THREAT OF SUBSTITUTE PRODUCTS | I-MOBILE, CSL & NOKLA |
| AVAILABLE IN FOUR DIFFERENT SERIES FOR DIFFERENT PEOPLE; Nseries, series60, series40 & series20 | COMPETITIVE RIVALRY WITHIN AN INDUSTRY | AVAILABLE IN TWO DIFFERENT SERIES FOR DIFFERENT PEOPLE; WALKMAN & Cyber-Shot |
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1 comments:
good...very impressive 5/5
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